Reaching Velocity

Helping Early-Stage Education and Learning Technology Companies Catalyze Growth and Reach Escape Velocity

Who We Are

We're "hands-on" builders, who understand how to scale sales and marketing and accelerate revenue growth. We've started and grown businesses from the ground-up to $75 million in revenue.

The Team

We've successfully sold new education and learning technologies into Fortune 500 companies (Microsoft, Wells Fargo, Starbucks, PepsiCo, MetLife, and Pfizer) and leading institutions (Harvard, Gates Foundation, and WGU).

  • Geoff Watson is a mission-driven leader who has a passion for building and scaling technology and education businesses. Most recently, Geoff was President of Practice, where he engineered a growth strategy and ultimate sale of the company to Instructure (NYSE: INST). Previously, Geoff was a partner at Protagonist.io, where he launched a new analytics platform to blue-chip clients, including Gates Foundation, Harvard Business School, Charles Schwab, Starbucks, Microsoft, and Pfizer. Previously, Geoff was President of Intrax, an international education company that created life-changing experiences for over 50,000 students annually from 80+ countries. Geoff has an MBA from Wharton and B.A. from Dartmouth College.
    Geoff Watson

    President

  • Geneva Morley

    Content and Business Development Manager

  • Casey Boyles specializes in building sophisticated sales and marketing systems as well as project management. Prior to joining the team, she spent 6 years working with Bay Area startups helping to build marketing, sales, customer success, and customer support teams. Casey earned a degree in physics from King’s College London and an MSE in nanotechnology from the University of Pennsylvania. She’s also a proud PhD dropout.
    Casey Boyles

    Director of Growth

  • Chris Povio is an experienced VP of Sales with over 20 years experience growing sales and sale development teams. He especially enjoys building start up companies into thriving businesses. He’s grown revenue from zero to $30 million for companies including Bright Talk and ON24. He also co-founded and sold Sepialine. When not working, he can be found with his wife and two daughters, playing competitive tennis or racing sailing boats. He is also a life-long learner who enjoys reading, lectures and a good debate.
    Chris Povio

    Sales Partner

  • Kevin Rockmael specializes in scaling demand generation and content marketing programs. Kevin has been a CMO, and led marketing, sales, and product strategy for a number of high growth education and technology-based organizations including Practice, Kaplan, Intrax, Monitor 360, and Practice. He holds a BA from the University of California at Santa Barbara and an MBA/MA both from The University of Chicago.
    Kevin Rockmael

    Marketing Partner

  • Mister Blue

    Chief Fur Officer (CFO)

The Velocity Process

We'll become part of your team as we work through our process that focuses on creating equity value and building long-term capabilities.

We work with you hone your Ideal Customer Profile (ICP) so that you can focus on targeting the right customers.

Ideal Customer Profile

We work with you hone your Ideal Customer Profile (ICP) so that you can focus on targeting the right customers.

Positioning and Value Proposition

Once you know who to target, we help you to define and clearly articulate your value to those customers.

We create cross-channel, demand generation, and content marketing campaigns that build your pipeline.

Customer Acquisition and Demand Generation

We create cross-channel, demand generation, and content marketing campaigns that build your pipeline.

We institute disciplined sales strategy and process improvements that increase sales performance

Sales Process and Structure

We institute disciplined sales strategy and process improvements that increase sales performance.

Technology Stack

We implement and integrate the sales and marketing stack that provides accountability and visibility to the business.

Entangled Velocity - Once you have all of these customers we make sure you have the structure and processes in place to keep them forever.

Customer Success

Once you have all of these customers we make sure you have the structure and processes in place to keep them forever.