Originally published: PeopleGrove | April, 2019
Traditionally, the way college students and alumni have been engaged is rooted in an outdated model. In the past, just a small fraction of the population enrolled in and graduated from college. After graduation, students tended to find and keep jobs, steadily turning those positions into lifelong careers. This dynamic enabled universities’ career services to largely focus on launching these undergraduates into those first jobs, leaving alumni offices and associations to host feel-good events designed to maintain alumni affinity and inspire fundraising.
However, as the world has changed, so have the needs of university students and alumni.